The tools at your disposal. But the truth is, many businesses pick up on a certain email routine and stick to it. They overlook some of the best tools they have because they don't know how they work or if they will benefit their campaigns. One of those overlooked tools is email personalization. What is email personalization? So what exactly is email personalization and why is it important? Email personalization is about using customer data to create targeted and relevant email campaigns. These campaigns are designed to give the impression that they are specifically aimed at that particular recipient. Contrary to popular belief,
Personalization does not just mean addressing the recipient by their first name. It goes further than that. For you as a marketer, successfully sending a company mailing list personalized email campaign means knowing as much as possible about your customer. Every piece of information is important, be it their age, gender, and even email preferences. You can then use this information to send content or promotions that your customer finds useful. Since your content is relevant to their needs, it becomes easier
For them to buy into your brand and product. Personalization is an underused tactic among marketers and those who use it only scratch the surface by including the first name in the subject line or in the email. In a recent survey, improving email personalization was ranked as the number one goal for 38% of marketers and was ranked as the number one challenge by 36% of survey participants. Campaign monitor – improve email personalization as a result, only 35% of subscribers report opening a maximum of three marketing emails per week. 37% don't open any at all, according to research from magnetic and retail touchpoints. Yet when an
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