SEO Put together a good SEO strategy and conquer the top of Google I DEFINED YOUR OBJECTIVES Every time you are clear that what you want is to optimize your website, blog or e-commerce, it will be your turn to ask yourself initially, why? So that? What objectives do you pursue? Here are some of the main ones Increase organic traffic Generate more leads Generate more sales Reduce the cost of acquiring customers CAC educate the market Increase brand authority Whatever your objective, it is essential that you align it with the macro objectives of your brand. CREATE YOUR BUYER PERSONA You have to establish with your digital marketing team who would be your ideal client, who you want to reach with your content.
You can do it from a buyer persona, which is a semi-fictional representation of your ideal client built from data. Creating a buyer persona is one of the first steps to implement your SEO , because executive email list it will give your digital strategy a direction and allow you to write for real people and search engines at the same time. INSTALL INITIAL AND BASIC SEO TOOLS You have to arm yourself! In other words, having basic tools Google Analytics and Google Search Console to diagnose your current situation, as well as to support planning, make the first optimizations and start monitoring the impacts of each action. Google provides them to you for free, to help you monitor your strategies. DO KEYWORD RESEARCH The time has come to specify ideas to create relevant content for your buyer personas.
Here it is essential to establish a "key word", which is a term that users enter into search engines to find content that solves their concerns. Doing keyword research is a complete process, so you have to get the support and advice of a good digital marketing agency , which should Ask you for an idea on a topic Use tools to identify keywords that you can use in your articles Determine if your search volume is relevant Create a list with the best keywords ANALYZE THE COMPETITION You have to identify which keywords are the most successful for them, which of their articles are best positioned and how they are being found by users. With this information you can make adjustments to your strategy, adopt your best practices or try to position yourself with your keywords by creating much more complete and attractive content.
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