许多会计师事务所（尤其是一些较小的会计师事务所）面临的最大挑战之一是他们从未在会计营销方面投入大量资金。许多会计师 或绝大多数会计师总是认为营销投资对于该细分市场来说是多余的事情，只对某些行为进行少量投资，例如：
让“侄子”做一个“标志”（甚至没有考虑为真正代表他公司宗旨的符号创造一个概念）
将此“徽标”发送给印刷公司并以 50 00 雷亚尔的价格印刷“1000 张”名片（当您不在办公室印刷名片时）
以最少的费用租用一个网站（毕竟，“制作一个网站” ——在大多数人看来——很容易，而且不需要很多工作，因为它不需要规划和技术知识）
从其他网站复制文本 瑞士电话号码表 来代表他们的服务（聘请专业编辑“为什么”？）；
有文件夹、文件夹、信封的模板“制作”；
就是这样，您所要做的就是聘请一位“优秀的销售人员”，提供这些材料，然后“开始吧”征服新客户。那就是“会计营销计划”。
雇用代理机构的服务？“不行，中介收费太高了”。直到今天，这是我出席和参加的会议中评论最多的短语之一。然而，仅过去进行的“这些”少数投资已不足以应对当前情况。对“营销”的小额投资带来很少或根本没有商业成果，但会计公司需要留住他们的基础客户并赢得新客户，以保持活跃和盈利。
必要性终于让这些创业者“开了眼界”。该领域的一些企业家和会计营销专家的努力，例如Anderson Hernandes（Tactus Contabilidade 的演讲者、作家和所有者）、Altair Alves（Soluzione Contábil的所有者）和Roberto Dias Duarte（商人、演讲者和WorkShop Contador的导师） 2 0 ) 已成为其他企业家和会计师了解他们需要在会计营销方面投入大量（时间和金钱）以保持竞争力并实现其商业和财务目标的基础。
然而，这给会计师事务所带来了一个很大的困境，因为当他们参加谈论投资会计营销重要性的讲座、研讨会和活动时，他们的经理意识到他们在营销方面是多么的过时，以及成本适应真正带来的结果可能会非常令人沮丧。
“依靠营销活动进行销售的公司会投资收入的 10% 甚至更多。一般来说，投资收入的 3% 到 5% 是一个不错的水平。” 资料来源：考试杂志
适应新时代至关重要
面_ _ _征服您感兴趣的创业公众，并成为您所在市场的参考。
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