Good website content is SEO optimized. In a nutshell, this implies it's written in a way that appeals to both search engines and humans. If humans dislike your content (as evidenced by a high bounce rate on that particular page), search engines will not want to show it in search results.
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Quality web content is the content that is helpful and user-friendly. The websites that are sitting at the top of the search pages like print on demand book services have added quality and helpful content on their websites that is easy to read with useful information.