HEETS are tobacco sticks specifically designed for use with IQOS, a heated tobacco system. Unlike traditional cigarettes, which burn tobacco to produce smoke, IQOS heats the tobacco sticks at controlled temperatures to generate a nicotine-containing aerosol. HEETS come in various flavors and are inserted into the IQOS device, where they are heated to produce vapor for inhalation. This process is believed to reduce the levels of harmful chemicals compared to smoking traditional cigarettes. HEETS are becoming increasingly popular as an alternative to smoking in many countries where IQOS is available.